Work
MouthPad^
Digital access is not access if the body cannot reach the interface.
A mouth interface for hands-free digital control.
Creative Director, co-directed - Humanizing the technology
- Cannes Lions, Grand Prix, Innovation
- Cannes Lions, Silver, Health & Wellness
- Cannes Lions, Shortlist, Titanium
- CES Innovation Awards, Honoree, Accessibility & AgeTech
Vanishing Emails
Promotional emails expire, but their footprint does not.
A tool that makes expired promotional emails disappear.
Creative Director, co-directed - Concept, logic and meaning
- Cannes Lions, Bronze, Innovation
- Cannes Lions, Shortlist, Titanium
- El Ojo, Silver, Innovation
- El Ojo, Silver, Digital & Social
Bank on Equality
The wage gap was treated as a statistic, but lived as missing financial value.
A banking action that returned value equivalent to the wage gap.
Creative Director - Concept development and cultural strategy
- Cannes Lions, Bronze, PR
- El Ojo, Best Idea, Peru
- Clio, Silver, Public Relations - Cause Related
- Clio, Bronze, Public Relations - Corporate Image
- El Ojo, Gold, Direct
- El Ojo, Silver, Sustainable
Hey! He Is Not a Kid
Online grooming hides behind false identity: trust forms around the surface.
A football intervention exposing online identity deception.
Creative Director - Creative direction and cultural context
- Clio Sports, Gold, Social Good
- Clio Sports, Silver, Gameday / In-Game Experience
- New York Festivals, Gold, PR - Events & Stunts
- El Ojo, Bronze, Sport
- El Ojo, Bronze, PR - Corporate Social Responsibility
IRBIN
The moment of classification is where people hesitate, guess or fail.
An intelligent recycling object that helps classify waste.
Creative Director - Concept, creative and technical logic
- Bronze, El Ojo Innovation
Behind The Fear
Violence was hidden inside a channel built for ordinary communication.
A hidden-message mechanism inside email.
Creative Director - Concept, technical direction and meaning
- Bronze, El Ojo Innovation
AI as working method
I use AI before the work becomes too easy to accept.
- To find what a brief, report or case is not saying yet.
- To test whether an idea has gravity or only polish.
- To make technical complexity human without making it smaller.
About
I'm a Creative Director working from what others miss.
I find the quiet failure inside working systems, then make it visible enough to act on.
That means looking for the overlooked tension, the hidden behavior, the unspoken contradiction, and staying with it long enough to turn it into something people can use, see or feel.
Experience across VML, AKQA, Crispin Porter + Bogusky, Wunderman and MullenLowe.
Bring me in when the idea is promising, but not yet clear enough to survive reality.