Miguel Castro, Creative Director

I’m a Creative Director who looks for what others miss. I help agencies uncover overlooked opportunities inside briefs, brands and emerging technology, then shape them into work people can see, feel or use. Cannes Lions Grand Prix winner in Innovation
Miguel Castro

Work

MouthPad^

A new human-computer interface controlled by the tongue.

MouthPad^ turns subtle tongue movements into precise control of phones, computers and other digital devices. It gives people a way to interact with technology when hands are not an option.

  • Cannes Lions, Grand Prix, Innovation
  • Cannes Lions, Silver, Health & Wellness
  • Cannes Lions, Shortlist, Titanium
  • CES Innovation Awards, Honoree, Accessibility

Vanishing Emails

A system that makes promotional emails disappear when they expire.

Vanishing Emails turned an invisible source of digital waste into a simple action. Once an offer was no longer useful, the email deleted itself.

  • Cannes Lions, Bronze, Innovation
  • Cannes Lions, Shortlist, Titanium
  • El Ojo, Silver, Innovation
  • El Ojo, Silver, Digital & Social

Bank on Equality

A banking action that made the gender pay gap visible through money.

Bank on Equality brought the pay gap into the bank’s own products and transactions. It turned an abstract inequality into a financial benefit for women.

  • Cannes Lions, Bronze, PR
  • El Ojo, Best Idea, Peru
  • Clio, Silver, Public Relations
  • Clio, Bronze, Corporate Image
  • El Ojo, Gold, Direct

Hey! He Is Not a Kid

A stadium intervention that exposed how easily adults can impersonate children online.

Hey! He Is Not a Kid brought that digital threat into a public space. The deception became visible and impossible to ignore.

  • Clio Sports, Gold, Social Good
  • Clio Sports, Silver, Gameday / In-Game Experience
  • New York Festivals, Gold, PR
  • El Ojo, Bronze, Sport

En One

A real-time payment feature that gave Peru’s micro-merchants immediate access to their money.

With En One, digital payments became available instantly. Before, merchants had to wait 24 hours or more to use those funds.

  • Effie LATAM, Gold, Product Innovation
  • Effie Peru, Gold, Marketing Innovation
  • Effie Peru, Silver, Business to Business
  • Effie Peru, Bronze, Service Line Extension

In development

Projects in development. Details shared privately.

Agricultural Interface

An AI interface that helps small producers make sense of scattered signals from their crops and decide what to do next.

Civic Visibility

A civic initiative that uses overlooked digital spaces to make a problem visible.

Telco-Fintech

A mobile infrastructure project that gives people access to financial services without relying on banking apps or constant internet access.

Method

I start by looking at what tends to go unnoticed in a brief, brand or technology. It may be a behavior, an unused capability or a tension no one has named yet.

From there, I define a direction and decide what it should become: a campaign, product, interface or experience.

AI expands and deepens what I can explore. Creative judgment decides what is worth developing.

Contact

I’m open to full-time roles with global scope, part-time leadership roles and selected consulting projects. Remote or on-site, depending on what the work requires.

Let’s talk